Businesses can register as buyers and sellers on the Bhadakuda online market platform to undertake business-to-business (B2B) or business-to-consumer (B2C) transactions. Internet use has made it possible to conduct transactions without using middlemen. It is an online information system that offers opportunities to suppliers and buyers alike.

Customers can compare various goods and services using a variety of criteria, including pricing, performance, and quality. An expanded selection of goods and services are available to customers. However, suppliers can more easily and inexpensively reach their customers. By creating additional value for the buyers, sellers are able to expand into new areas, find new customers, and increase sales.